You may have not yet heard, but the cast of characters from the runaway casual gaming hit Angry Birds are getting a prominent spot in a Super Bowl advertisement. The Angry Birds ought to start smiling. They are pretty successful!
In what is to be the first Super Bowl commercial to include an embedded code, the characters from the Rovio's smash-hit game appear along side characters from the upcoming film release Rio from Twentieth Century Fox.
The commercial spot will feature an embedded code that gamers will be able to enter into the Angry Birds game and be taken to a special hidden Rio level in the game. The game level will also take you to a Rio sweepstakes. The winner of the sweepstakes will get to attend the premiere of the Rio film in Rio de Janeiro on March 22, 2011. Pretty unique marketing!
I've seen the Super Bowl commercial already, and characters from Angry Birds get significantly more screen time than the characters from the upcoming film. This definitely lends credibility to the popularity of this game. It is still the top selling app store item on Apple's iPhone and iPad, and has landed as a downloadable game on the Xbox 360 and Sony PS3 as well. Angry Birds will also be released for the upcoming Nintendo 3DS.
Have you played Angry Birds and/or the supplemental level game Angry Birds Seasons? I enjoy them, but I take my time trying to get three stars on each level before progressing. It's challenging, and it will definitely take me some time to get perfect scores on all of the levels as I advance. I'm in no hurry.
Are you a fan of the game? Have any tips or tricks? What do you think about this marketing strategy for promoting the Rio film?
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