This past year we've seen the online space for filmed entertainment grow leaps and bounds with the further entrenchment of Netflix. It seems like all televisions and entertainment devices have either Netflix or some other connected provider for movies.
In terms of the online sales of movies, Apple currently is dominating the space with 64.5% of total consumer spending on online movies in 2010 according to a report conducted by IHS Screen digest. This figure is down from 74.4% in 2009. In second place, Microsoft is commanding a 17.9% cut of the market, which is up from 11.6% in 2009. Sony placed third with 7.2%, which shows they increased their share from 5.7% in 2009. Remaining competitors in the online movie sales space saw their growth increase from 8.3% in 2009 to 10.4% in 2010.
When looking at the figures, it is evident that the overall online movie market grew, so Apple earned more revenue with online movies in 2010 than it did the previous year, although it lost almost 10% in market share.
One of the biggest competitors to Apple is one that isn't even in the top three yet... Walmart. Industry insiders are predicting that if Walmart (following their purchase of online movie service Vudu) continues its momentum, it will soon be a major player in the online movie market. Walmart's momentum has been helped by the inclusion of the Vudu service in several Blu-Ray DVD players, game systems like the Sony PS3, and various set top boxes.
We'll have to keep our eyes peeled to see who gets the majority of our online movie funds this year. The physical DVD market continues to decline, while the online space continues to grow. As our habits continue to evolve, I hope that services continue to give us more of what we are looking for... current titles, back catalog, and high quality picture and audio.
What do you think about the available online movie services? Have you tried them, and if so, which one is your favorite? Please leave a comment below!
If you enjoyed this story, please join my Email Newsletter!
Related Posts
